#300 10709 Jasper Avenue NW
Edmonton, Alberta T5J 3N3
Our New Vision, Mission and Values
Vision
Through Wahkôtowin, Peace Hills Insurance is a national insurer that provides creative and responsive solutions.
Mission
Peace Hills Insurance is a unique insurance company that truly cares.
Values
Respect, Accountability, Compassion, Responsiveness, Dedication, Innovation and Flexibility.
The Vision, Mission and Values statements you see on this page are different than what we have published before. Our previous statements put us on course for the sustained success we have been able to report on for the last several years. In 2024, our Board of Directors and Executive Team completed the momentous task of evaluating these statements and crafting new ones that honour our past, acknowledge our present, and prepare us for our future.
OUR VISION
This new vision represents the future we aspire to. It is a reflection of our long-term goals and the impact we aim to have within the communities we serve. We have led our vision using the Cree word, Wahkôtowin, which is a word that Peace Hills Insurance is committing to thoroughly integrate into our everyday corporate language.
Wahkôtowin refers to the concept of “kinship” and emphasizes the importance of interconnectedness, community and relationships, drawing from Indigenous cultural principles. Using a Cree word in our vision statement honours our Indigenous ownership and gives us the opportunity to explain the importance of relationships in how we do business. It points to building strong, collaborative relationships with employees, brokers, and other business partners, and how these relationships have importance when viewed through the lens of connectivity. At Peace Hills, this is what we do differently. It is through Wahkôtowin that we have been, and will continue to be, successful and respected in the industry.
OUR MISSION If this mission statement sounds familiar, that’s because it is. Our mission is unchanged, as we have found that despite all the growth and change at Peace Hills Insurance over the years, this statement continues to outline our daily purpose and approach we take to deliver exceptional service and insurance solutions.
Our corporate culture, along with being owned by a First Nation, are what make us unique, and we pride ourselves in truly caring about people, listening to our brokers, and valuing a personal touch in our business dealings.
OUR VALUES Our values are the foundation of everything we do. Our previous values of fairness, flexibility and reasonableness still ring true, but it was time to elaborate and be more specific about the ideals we strive to uphold in all our dealings. This expanded list of values shape our company culture, guide our decision-making, and ensure that we remain true to our vision and mission statements. They reflect our dedication to the strong community ties that have always defined Peace Hills Insurance.
As we embrace these statements, we remain focused on what has always been most important to us: serving our customers and broker partners with excellence, supporting our communities, and fostering a workplace where every team member can thrive. We are excited to move forward with these guiding principles, confident that they will help us navigate the future with purpose and clarity.
Wahkôtowin refers to the concept of “kinship” and emphasizes the importance of interconnectedness, community and relationships, drawing from Indigenous cultural principles. Using a Cree word in our vision statement honours our Indigenous ownership and gives us the opportunity to explain the importance of relationships in how we do business. It points to building strong, collaborative relationships with employees, brokers, and other business partners, and how these relationships have importance when viewed through the lens of connectivity. At Peace Hills, this is what we do differently. It is through Wahkôtowin that we have been, and will continue to be, successful and respected in the industry.
OUR MISSION If this mission statement sounds familiar, that’s because it is. Our mission is unchanged, as we have found that despite all the growth and change at Peace Hills Insurance over the years, this statement continues to outline our daily purpose and approach we take to deliver exceptional service and insurance solutions.
Our corporate culture, along with being owned by a First Nation, are what make us unique, and we pride ourselves in truly caring about people, listening to our brokers, and valuing a personal touch in our business dealings.
OUR VALUES Our values are the foundation of everything we do. Our previous values of fairness, flexibility and reasonableness still ring true, but it was time to elaborate and be more specific about the ideals we strive to uphold in all our dealings. This expanded list of values shape our company culture, guide our decision-making, and ensure that we remain true to our vision and mission statements. They reflect our dedication to the strong community ties that have always defined Peace Hills Insurance.
As we embrace these statements, we remain focused on what has always been most important to us: serving our customers and broker partners with excellence, supporting our communities, and fostering a workplace where every team member can thrive. We are excited to move forward with these guiding principles, confident that they will help us navigate the future with purpose and clarity.